Remember when live selling was only for Facebook groups and Shopee? In 2025, TikTok Live Shopping is dominating Malaysia’s eCommerce scene—and it’s changing how products are discovered, reviewed, and bought.
This blog dives into TikTok’s Creator Commerce system, how live shopping works, and how Malaysian brands—from small bakers to beauty resellers—can start tapping into this trend now.
1. What Is TikTok Live Shopping?
TikTok Live Shopping lets brands and creators sell products in real-time via livestream, complete with
- “Buy now” buttons
- Pinned product links
- In-stream discounts
- Real-time comments, reactions, and Q&A
It’s a mash-up of entertainment + shopping, turning livestreams into high-converting sales funnels.
💡 In Malaysia, this format is taking off in beauty, fashion, F&B, and gadget sales.
2. What Is Creator Commerce?
TikTok’s Creator Commerce is a system that lets influencers and creators earn commissions by:
- Promoting your product
- Creating product review videos
- Going live with your product
- Driving traffic to your TikTok Shop
Brands can now collaborate with micro-influencers or “Key Opinion Consumers (KOCs)” to create authentic sales-driven content.
💡 It’s like having an affiliate army—but more local, more personal, and more trusted.
3. Why It’s Working So Well (Especially in Malaysia)
Here’s why TikTok Live + Creator Commerce is killing it in our market:
✅ Malaysians love to shop through recommendations
✅ “Try first, ask questions, then buy” fits live format perfectly
✅ High mobile usage + TikTok obsession = ideal traffic source
✅ TikTok Shop is fully localized (RM pricing, local shipping, etc.)
Example:
A local skincare brand saw RM12,000 in sales from a single creator’s live featuring a “hydrating toner for hot weather”—with 3K viewers and only RM200 ad spend.
4. Step-by-Step: How to Start TikTok Live Selling
For Product Owners:
- Register for TikTok Shop Seller Center (business or personal)
- Upload your products with:
- Clear photos
- Bahasa/Malay/Chinese descriptions
- Ready stock shipping info
- Clear photos
- Link your TikTok account
- Go Live from Creator Center
- Pin products during live + use promo countdowns
💡 You don’t need 1,000 followers if you pair with a creator who has reach.
For Service-Based Brands:
You can still live sell if you:
- Offer voucher packages (e.g. “RM98 facial trial”)
- Sell physical kits (e.g. kids activity boxes, skincare sets)
- Partner with creators who do unboxing + live trials
5. How to Partner with TikTok Creators
TikTok Creator Marketplace now lets you:
✅ Find creators based on location, niche, follower size
✅ See their engagement stats
✅ Propose campaign terms
✅ Track conversion data
Alternatively, you can:
- DM creators directly
- Offer 10–20% commission
- Provide custom links or promo codes
💡 In Malaysia, nano-creators (2K–10K followers) with loyal audiences can outperform macro-influencers.
6. Best Practices for TikTok Live Selling
If you want real sales, treat your live like a showroom + chatroom + checkout.
Top Tips:
✅ Go live during peak hours (8pm–11pm)
✅ Use “Urgency Words”: “Last 5 units,” “1-hour deal only,” “Pre-order ends tonight”
✅ Create bundles or limited sets
✅ Show proof: customer comments, reviews, demo
✅ Respond to every comment with energy and clarity
💡 Use local slang: “Cepat grab!”, “Confirm best seller ni!”, “Dah tinggal sikit je!”
7. Best-Selling Product Types for TikTok Live in Malaysia
Product Type | Why It Works |
Skincare & Beauty | Instant try-on, before/after, relatable use cases |
Food & Beverage | Taste tests, local snacks, bundle deals |
Fashion & Accessories | Try-on hauls, mix & match styling |
Tech & Gadgets | Demo-driven content, live comparison |
Kids Toys & Education | Live unboxing, parent Q&A, gift bundles |
8. Bonus Tip: Use Paid Traffic to Boost Your Live
Want 5X more viewers in your live stream?
✅ Use TikTok Promote to push your live to new audiences
✅ Retarget TikTok video viewers with LIVE countdown ads
✅ Add your LIVE link in your bio and product videos leading up to it
💡 Some creators even run RM10–RM30 ad boosts to reach thousands of live viewers in 10 minutes.
Conclusion
TikTok Live Shopping isn’t the future—it’s happening right now in Malaysia. If your business sells anything physical (or can be packaged), this is your best chance to tap into real-time, emotion-driven, community-powered commerce.
Don’t overthink. Start testing.
Want a step-by-step guide to launch your first TikTok Live campaign?
Join my TikTok Commerce Bootcamp and learn how to sell like a pro—without needing big budgets or fancy equipment.