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Fb & IG
FB for Agencies: Scale Your Marketing Agency with Facebook Ads
FB for Agencies: Scale Your Marketing Agency with Facebook Ads
Curriculum
5 Sections
20 Lessons
10 Weeks
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Understanding the Facebook Agency Ecosystem
Module 1
4
1.1
The role of Facebook ads in digital marketing agencies
1.2
How to structure & position your agency for success
1.3
Business Manager vs. Ads Manager: What agencies need to know
1.4
Understanding Facebook’s advertising policies & compliance
Setting Up Your Agency for Success
Module 2
4
2.1
How to onboard new clients seamlessly
2.2
Setting up Business Manager & managing multiple accounts
2.3
Creating the perfect agency workflow for efficiency
2.4
Tools & software to manage client campaigns effectively
Running High-Performing Facebook Ad Campaigns
Module 3
4
3.1
Crafting ad strategies that drive results for different industries
3.2
Writing compelling ad copy & designing high-converting creatives
3.3
Split testing & optimizing campaigns for maximum performance
3.4
Budgeting strategies to scale client accounts efficiently
Advanced Targeting & Retargeting Strategies
Module 4
4
4.1
Custom Audiences, Lookalike Audiences & advanced segmentation
4.2
Retargeting high-intent users to boost conversions
4.3
Leveraging AI tools to automate and optimize targeting
4.4
Messenger & chatbot marketing for client campaigns
Scaling Your Agency & Getting High-Paying Clients
Module 5
4
5.1
How to attract premium clients & increase retainers
5.2
Pricing your services for maximum profitability
5.3
Building a team and automating your agency processes
5.4
Case studies from successful Facebook ad agencies
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