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Fb & IG
FB for E-Commerce: Boost Your Sales with Facebook Marketing
FB for E-Commerce: Boost Your Sales with Facebook Marketing
Curriculum
5 Sections
19 Lessons
10 Weeks
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Understanding Facebook for E-Commerce
Module 1
4
1.1
How Facebook fits into the e-commerce ecosystem
1.2
Difference between Facebook Pages, Shops, and Ads
1.3
Introduction to Facebook Business Manager & Commerce Manager
1.4
Understanding Facebook’s ad auction and algorithm
Setting Up Your E-Commerce Foundation
Module 2
4
2.1
Creating & optimizing your Facebook Shop
2.2
Connecting Facebook to Shopify, WooCommerce & other platforms
2.3
Setting up Facebook Catalog & Product Feeds
2.4
Essential tools for running a profitable e-commerce business
High-Converting Facebook Ad Strategies
Module 3
3
3.1
Choosing the right ad formats for e-commerce (Carousel, Video, Dynamic Ads)
3.2
Writing ad copy & creating visuals that drive sales
3.3
Understanding customer psychology & crafting irresistible offers
Advanced Retargeting & Conversions
Module 4
4
4.1
How to set up and optimize Facebook Pixel
4.2
Retargeting abandoned carts & high-intent shoppers
4.3
Creating Lookalike Audiences for exponential growth
4.4
Leveraging AI-driven automation & chatbots for customer engagement
Scaling & Maximizing ROI
Module 5
4
5.1
Analyzing and optimizing ad performance with data-driven decisions
5.2
Scaling winning ad campaigns without wasting money
5.3
A/B testing strategies to continuously improve performance
5.4
Multi-channel retargeting & integrating Instagram & WhatsApp marketing
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