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Fb & IG
FB for E-Commerce: Boost Your Sales with Facebook Ads That Actually Work
FB for E-Commerce: Boost Your Sales with Facebook Ads That Actually Work
Curriculum
5 Sections
18 Lessons
10 Weeks
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Understanding Facebook for E-Commerce
Module 1
4
1.1
Learn how Facebook fits into the modern e-commerce funnel
1.2
Know the real role of Pages, Ads, and your Website (not FB Shop)
1.3
Get familiar with Business Manager and how to control all assets
1.4
Understand how Facebook’s ad algorithm works so you stop guessing
Setting Up Your E-Commerce Foundation
Module 2
4
2.1
Build a fast, mobile-optimized product page that converts
2.2
Make your Shopify/WooCommerce store Facebook-ready (Pixel setup)
2.3
Retarget users with real buyer behavior instead of using FB Catalog
2.4
Use essential tools like ManyChat, Klaviyo, and analytics to run smarter
High-Converting Facebook Ad Strategies
Module 3
3
3.1
Pick the right ad format for every stage: carousel, video, dynamic
3.2
Write scroll-stopping ad copy and build visuals that sell
3.3
Craft irresistible offers using buyer psychology (urgency, value stacking)
Advanced Retargeting & Conversions
Module 4
3
4.1
Install and optimize Pixel to track sales across your site
4.2
Recover lost revenue from abandoned carts using custom audiences
4.3
Scale up with Lookalike Audiences and personalized automation (chatbots)
Scaling & Maximizing ROI
Module 5
4
5.1
Use data to decide which ads to cut and which ones to scale
5.2
Master horizontal vs vertical scaling techniques
5.3
Run A/B tests to keep improving results
5.4
Integrate Facebook, IG, WhatsApp for multi-channel retargeting
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