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Google SEM for Businesses: Master Google Ads & Skyrocket Your Sales
Google SEM for Businesses: Master Google Ads & Skyrocket Your Sales
Curriculum
7 Sections
22 Lessons
10 Weeks
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Introduction to Google SEM & PPC Advertising
Module 1
4
1.1
What is Google SEM (Search Engine Marketing)?
1.2
How Google Ads works & why businesses use it
1.3
Search Ads vs. Display Ads vs. Video Ads – Which one to use?
1.4
Understanding Google’s bidding system & Quality Score
Setting Up Your Google Ads Account for Success
Module 2
3
2.1
Creating a Google Ads account & understanding the dashboard
2.2
Campaign structures & best practices
2.3
How to set up billing, tracking, and conversion goals
Keyword Research & Ad Targeting
Module 3
3
3.1
Using Google Keyword Planner to find high-converting keywords
3.2
Match types (Broad, Phrase, Exact) – How to choose the right one
3.3
The importance of Negative Keywords to avoid wasted spend
Creating High-Converting Search Ads
Module 4
3
4.1
How to write compelling ad headlines & descriptions
4.2
Ad extensions: Callouts, Sitelinks, Call & Location Extensions
4.3
A/B testing your ads for better CTR (Click-Through Rate)
Google Display Ads & YouTube Ads
Module 5
3
5.1
Setting up Google Display Ads to increase brand awareness
5.2
Targeting the right audience with display placements
5.3
Introduction to YouTube Video Ads & how to create engaging video campaigns
Landing Page Optimization & Conversion Tracking
Module 6
3
6.1
How to create high-converting landing pages
6.2
Setting up Google Tag Manager & Google Analytics for tracking
6.3
Understanding CTR, Quality Score & Conversion Rate Optimization (CRO)
Scaling & Optimizing Google Ads Campaigns
Module 7
3
7.1
How to reduce ad spend while increasing conversions
7.2
Using retargeting strategies to bring back lost leads
7.3
Automating & scaling your Google Ads for long-term success
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