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Local SEO
Resources
Blog
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E-books
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Facebook
ChatGPT
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Google SEM
Local SEO
Resources
Blog
Podcast
E-books
Corporate Training
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Local SEO for Businesses: Get Found & Grow Your Business
Local SEO for Businesses: Get Found & Grow Your Business
Curriculum
6 Sections
19 Lessons
10 Weeks
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Understanding Local SEO
Module 1
4
1.1
What is Local SEO & why does it matter?
1.2
The difference between Local SEO & traditional SEO
1.3
How Google ranks local businesses
1.4
Key Local SEO ranking factors
Setting Up for Success
Module 2
3
2.1
Creating & optimizing your Google Business Profile (GMB)
2.2
Understanding NAP Consistency (Name, Address, Phone Number)
2.3
Essential tools: Google Search Console, Google Analytics & more
Local Keyword Research & Content Strategy
Module 3
3
3.1
Finding the best keywords for local search
3.2
Optimizing website content & metadata for Local SEO
3.3
Creating SEO-friendly blog content that ranks
Building Local Authority & Backlinks
Module 4
3
4.1
How to build local citations & directory listings
4.2
The power of backlinks for local rankings
4.3
Strategies for earning local PR & guest posts
Online Reviews & Reputation Management
Module 5
3
5.1
The impact of Google Reviews on SEO
5.2
How to get more 5-star reviews & handle negative feedback
5.3
Using customer testimonials to boost credibility
Tracking, Analytics & Advanced Strategies
Module 6
3
6.1
How to measure Local SEO success (rankings, traffic, conversions)
6.2
Using Google Search Console & Google Analytics
6.3
Advanced techniques: Schema Markup, Local SEO automation tools
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