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SEO for E-Commerce: Rank Higher, Get More Sales, and Scale Your Online Store
SEO for E-Commerce: Rank Higher, Get More Sales, and Scale Your Online Store
Curriculum
5 Sections
20 Lessons
10 Weeks
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E-Commerce SEO Essentials
Module 1
4
1.1
Why SEO is crucial for e-commerce success
1.2
Understanding search intent for online shoppers
1.3
Setting up Google Search Console & Analytics for tracking
1.4
SEO vs. paid ads: How to reduce acquisition costs
Keyword Research for E-Commerce
Module 2
4
2.1
Finding high-converting buyer keywords
2.2
Optimizing product & category pages for search
2.3
Using competitor analysis to gain a competitive edge
2.4
Creating an SEO-driven content plan for e-commerce
On-Page SEO for Online Stores
Module 3
4
3.1
Optimizing product descriptions, images & meta tags
3.2
Site structure & navigation best practices
3.3
Schema markup for e-commerce & rich snippets
3.4
Speed optimization to improve conversions
Link-Building & Off-Page SEO
Module 4
4
4.1
How to acquire backlinks for an e-commerce site
4.2
Influencer outreach & PR strategies for brand visibility
4.3
Leveraging user-generated content for SEO
4.4
Handling duplicate content & canonical tags properly
Scaling & Automating SEO for E-Commerce
Module 5
4
5.1
How to track SEO ROI & conversion metrics
5.2
Automating SEO tasks with AI & e-commerce tools
5.3
Scaling organic traffic through content marketing
5.4
Case studies of successful e-commerce SEO strategies
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