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Xiaohongshu (RedNote) Organic Growth: Master Content, Copywriting & Hashtags for Maximum Growth
Xiaohongshu (RedNote) Organic Growth: Master Content, Copywriting & Hashtags for Maximum Growth
Curriculum
7 Sections
21 Lessons
10 Weeks
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Understanding Xiaohongshu & Its Algorithm
Module 1
3
1.0
How Xiaohongshu’s recommendation system works
1.1
Why content quality matters more than follower count
1.2
How to improve engagement & get featured on the Explore page
Copywriting Strategies for Xiaohongshu
Module 2
3
2.0
How to write scroll-stopping captions that hook readers
2.1
The AIDA formula (Attention-Interest-Desire-Action) for Xiaohongshu posts
2.2
How to craft engaging call-to-actions (CTAs) that drive interaction
Content Creation & Post Formatting
Module 3
3
3.0
The best-performing content types (product reviews, tutorials, storytelling posts)
3.1
How to structure carousel posts, single-image posts & short videos
3.2
The psychology of engagement: How to keep users scrolling & interacting
Design & Visual Content Strategies
Module 4
3
4.0
How to design eye-catching Xiaohongshu posts (without advanced tools!)
4.1
Using Canva & other free tools for professional-looking visuals
4.2
Color psychology & aesthetics: How to make posts look more appealing
Hashtag & SEO Strategy on Xiaohongshu
Module 5
3
5.0
How to find trending & niche hashtags for better reach
5.1
Hashtag placement & usage rules for higher rankings
5.2
How to optimize captions for Xiaohongshu’s search engine
Creating Viral-Worthy Content
Module 6
3
6.0
What makes posts go viral on Xiaohongshu
6.1
How to leverage seasonal trends & trending topics
6.2
Collaboration hacks: How to get engagement from other Xiaohongshu users
Engagement & Community Growth Strategies
Module 7
3
7.0
How to interact with followers to boost engagement
7.1
The importance of responding to comments & DMs
7.2
How to build a loyal audience & keep them engaged long-term
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