Ever wonder if your Facebook Ads are doing “okay”—or underperforming? You’re not alone. With changing algorithms, rising costs, and AI taking over more of the optimization process, many Malaysian business owners are asking:

“Is RM5 per lead considered good? What’s a decent CTR now?”

In this blog, I’ll break down the latest Facebook Ads benchmarks for 2024–2025, based on industry data and real campaign results across Malaysia and Southeast Asia. You’ll also get tips to outperform your competition, no matter what niche you’re in.

1. Average Facebook Ads Benchmarks (Updated 2025)

Here are the average performance metrics across industries:

💡 Malaysian advertisers see stronger results when:

• Using localized creatives
• Running campaigns in native languages (Malay, Chinese)
• Combining organic engagement with retargeting ads

2. Cost Per Click (CPC) Is Up—But ROI Can Still Be High

Yes, CPC has increased slightly across the board due to:

✅ More advertisers (even microbusinesses now running ads)
✅ Advantage+ making bidding more competitive
✅ Mobile-first placements like Reels and Stories rising in cost

But if your:

• Hook is strong
• Offer is irresistible
• Landing page converts…

…then a higher CPC can still lead to high ROAS.

💡 In Malaysia, RM2.00–RM3.00 CPC is common, but well-optimized campaigns can get leads below RM5 consistently.

3. How to Benchmark Your Own Campaign

Use these 3 quick checks to see how your campaign stacks up:

✅ CTR above 2.5%?

You’re doing better than average.

✅ Cost per Lead under RM6–RM8?

You’re in the sweet spot.

✅ Conversion rate (Clicks to Lead/Sale) above 7%?

You’re turning cold traffic into customers effectively.

If you’re below these marks, don’t panic—just start optimizing one layer at a time.

4. What’s Working by Industry (Local Insights)

🎓 Education (Kids & Adult Learning)

• Lead magnets (e.g. “Free Trial Class”) outperform salesy CTAs
• Mandarin ads = better CTR for Chinese-speaking parents
• Story-style creatives (how a student improved) > formal banners

💄 Beauty & Wellness

• Reels + Testimonials = top performance combo
• Offers with urgency (“only 7 spots left this week”) convert best
• “Book via WhatsApp” > “Shop Now”

🏡 Property

• Long-form landing pages still win for sales funnels
• Video walkthroughs or drone footage + retargeting = best combo
• Best performing time: Weekdays 7–10pm (scrolling after dinner)

🛍️ Retail/eCom

• UGC (user-generated content) > polished ads
• 1-product landing pages convert better than multi-product
• TikTok-Style Video > Static post, especially for 18–35s

5. Budget Breakdown: What RM30/day Can Really Do

If you’re spending RM30/day (RM900/month), here’s a realistic target:

💡 Tip: Use Lifetime Budget + Campaign Budget Optimization (CBO) to make small budgets stretch longer.

6. Creative That Outperforms in 2025

Let’s be honest—most businesses in Malaysia run boring ads.

Here’s what’s working right now:

✅ Top Performing Creative Formats:

• Selfie video with voiceover testimonial
• WhatsApp automation + Offer-based caption
• Bahasa Melayu + Chinese local slang hook
• Carousel with real product usage (before/after)
• Reels of “a day in the life” or “behind the scenes”

💡 Less Canva, more authenticity.

7. Audience Targeting—Still Relevant?

Yes… but not like before.

Lookalike audiences + Advantage+ are doing the heavy lifting. But here’s how to manually improve audience performance:

✅ Narrow down by interests relevant to Malaysian lifestyle (e.g. “Shopee,” “GrabFood,” “Parenting Malaysia”)
✅ Test language segmentation (Malay vs English)
✅ Always retarget: website visitors, video watchers, IG engagers

Conclusion

Facebook Ads still work in 2025—but you need to know your industry benchmarks and create content that feels real, not robotic. Compare your numbers, tweak your content, and double down on what works.

Even if your competitors are spending more, smart strategy always beats big budget.

Want to know how your ads really stack up?

Join my Facebook Ads coaching program and get 1-on-1 guidance, industry benchmark tools, and custom strategies that fit your market.